Mark Francis
Co-Founder and Chief Executive Officer
Serial entrepreneur with 18+ years experience with fintech-led innovation driving Preferrd's strategic vision
About
About Us
Preferrd started with a simple idea. While technology has transformed most industries, hiring remained outdated, inefficient, and often impersonal. After years in executive search and fintech, Co-Founder and CEO Mark Francis saw that modern hiring was also missing a key element—trust. We've built Preferrd on the belief that trust sits at the intersection of technology and recruitment, where human relationships meet intelligent systems to create better outcomes.
preferrd.
Built on trust
Our mission
Make hiring faster, fairer, and more transparent
Our mission is to make connecting talent and opportunity faster, fairer, and more transparent. By combining deep recruitment expertise with purpose-built technology, we're creating a hiring experience that helps everyone unlock the value of their networks and turn connections into meaningful career opportunities.
The team behind the vision
Industry operators building the future of referrals
Preferrd is built by a team of industry veterans, technologists, and growth strategists committed to redesigning the future of work.
Jonathan Hollands
Co-Founder and Chief Operating Officer
25 years of extensive recruitment experience across Europe & Asia working both in house and agency.
Karl Franzmann
Web3 & Fundraising
Focusing on capital raising and the intersection of Web3 systems with hiring.
Beth Darvell
Chief Marketing Officer
Global brand developer and growth strategist specializing in content marketing and lifecycle funnels.
Malcolm Bentley
Chief Strategy Officer
Former Talent Acquisition leader at Oracle and Microsoft, focusing on market positioning and the future of hiring.
Cristina Carmona
Chief Project Manager
Qualified engineer ensuring team alignment, workflow optimization, and project execution.
Aakash Jain
Product Lead
Expert in financial technology leading user-focused platform design and feature decisions.
Parth T.A.
Full Stack Engineer
Building scalable systems and the technical foundation of the Preferrd platform.
What guides us