Faster
Shorter routes to qualified conversations
Warm, context-rich referrals help employers see the right candidates earlier and help candidates avoid the application black hole.
About Preferrd
Trust sits at the intersection of technology and recruitment
Preferrd started with a simple idea: while technology has transformed most industries, hiring remained outdated, inefficient, and often impersonal.
preferrd.
Built on trust
Faster
Shorter routes to qualified conversations
Fairer
Reputation and evidence over noise
Transparent
Visibility for every side of the process
Our mission
Make hiring faster, fairer, and more transparent
After years in executive search and fintech, Co-Founder and CEO Mark Francis saw that modern hiring was missing a key element: trust. Preferrd is built on the belief that human relationships and intelligent systems can work together to create better outcomes.
Our mission is to make connecting talent and opportunity faster, fairer, and more transparent. By combining deep recruitment expertise with purpose-built technology, we are creating a hiring experience that helps everyone unlock the value of their networks.
What guides us
The operating principles behind Preferrd
Fairer
Reputation and evidence over noise
Every recommendation carries context, accountability, and a clearer view of why someone deserves attention.
Transparent
Visibility for every side of the process
Candidates, referrers, and employers can track progress instead of operating inside a black box.
The team behind the vision
Industry operators building the future of referrals
Preferrd is built by industry veterans, technologists, and growth strategists committed to redesigning the future of work.
MF
Mark Francis
Co-Founder and Chief Executive Officer
Accomplished entrepreneur synthesizing recruitment expertise with fintech-led innovation to drive strategic vision.
JH
Jonathan Hollands
Co-Founder and Chief Operating Officer
25-year recruitment veteran with extensive startup experience across Europe and Asia.
DT
Denis Tsoi
Co-Founder and Chief Technology Officer
Leading the development of AI, gamification, and blockchain infrastructure with two decades of experience in financial markets.
BD
Beth Darvell
Chief Marketing Officer
Global brand developer and growth strategist specializing in content marketing and lifecycle funnels.
MB
Malcolm Bentley
Chief Strategy Officer
Former Talent Acquisition leader at Oracle and Microsoft, focusing on market positioning and the future of hiring.
CC
Cristina Carmona
Chief Project Manager
Qualified engineer ensuring team alignment, workflow optimization, and project execution.
AJ
Aakash Jain
Product Lead
Expert in financial technology leading user-focused platform design and feature decisions.
KF
Karl Franzmann
Web3 & Fundraising
Focusing on capital raising and the intersection of Web3 systems with hiring.
PT
Parth T.A.
Full Stack Engineer
Building scalable systems and the technical foundation of Preferrd.